This could benefit Netmarble, the country’s gaming giant and the second largest shareholder of HYBE after founder Bang Si-hyuk The growth in HYBE’s new businesses such as gaming would be a positive for the stock, especially given the company’s heavy reliance on BTS. “The new game targets BTS fans and light gamers around the world,” Park said. HYBE plans to launch a new casual mobile game in June. Apart from Jeong, many gaming talent followed Park to join HYBE. He became global chief of Nexon Japan in 2010 and CEO of Nexon Korea in 2014. Park, who was named as HYBE’s CEO in July last year, spent most of his career at Nexon that he joined in 2003. He moved to HYBE in 2020 together with Park Ji-won. HYBE’s gaming business is led by general manager Jeong Woo-yong, a gaming veteran who developed Nexon's popular casual game Crazy Arcade BnB M. With more than 80 experienced game developers, the division last year launched Rhythm Hive, a rhythm game featuring artists including BTS and TXT. HYBE IM, short for interactive media, develops games that feature songs and other intellectual property of the company’s artists. Last year it purchased the remaining stake for 1 billion won to merge with the game studio and created a new division called HYBE IM. HYBE, formerly known as Big Hit Entertainment, acquired 51% of rhythm game developer Superb for 5.6 billion won ($4.6 million) in August 2019. HYBE, the company behind the K-pop band BTS, is entering the gaming industry with plans to launch a new casual game later this year, a move that was widely expected after former Nexon Korea chief executive Park Ji-won joined the entertainment company two years ago.
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